Nirvana Water Sciences Corp. has announced a significant investment and strategic partnership with NBA star Stephen Curry and his business entity, Thirty Ink. This partnership makes Curry a lead investor and brand ambassador for Nirvana Super Waters, Seltzers, and other wellness beverages.
Nirvana Super Waters and Seltzers contain HMB, a scientifically based super ingredient that helps build and maintain lean muscle mass. HMB, naturally produced in the body from the essential amino acid Leucine, is featured in Nirvana’s MyHMB Clear. This form of HMB enhances muscle performance, accelerates recovery, and boosts metabolism—key components of Curry’s wellness routine as an elite athlete.
Curry shared his enthusiasm about the partnership, noting that Nirvana Super Waters have significantly improved his recovery time during his NBA season. He expressed confidence in the benefits of HMB for athletes and wellness-minded consumers, emphasizing his belief in the product’s effectiveness.
Nirvana Water Sciences Corp. also recently announced a distribution partnership with GNC, expanding the availability of Nirvana Super Waters and Seltzers to all 2,300 GNC locations in the U.S. This follows the product’s introduction in 215 Harris Teeter locations across several states.
Greg Clark, President of Nirvana Water Sciences Corp., highlighted the importance of this partnership, noting that Curry’s involvement is expected to further propel the company’s growth. Curry joins a group of athlete ambassadors, including NBA star Kyle Lowry and Pro Football Hall of Famers Patrick Willis and Brian Dawkins, among others.
Chris Williams, Vice President of Business Partnerships at Nirvana Water Sciences Corp., emphasized the broad appeal of Nirvana Super beverages, reflecting wellness and vitality values shared by their athlete ambassadors. Dr. Naji Abumrad, Chairman of Nirvana’s Scientific Advisory Board, highlighted the efficacy of HMB delivered through water, with Nirvana holding exclusive rights to produce water-based beverages containing MyHMB Clear in North America.
