Weekly Roundup: Business of Athletes, Sports, & NIL (November 6-12)

<p><strong>Audio Timeline:</strong></p><p>1:25 - Business of Athletes</p><p>* Hall of Fame QB <strong>John Elway</strong> has invested significantly in <strong>Tom’s Watch Bar</strong>, an entertainment-focused sports super bar. </p><p>* <strong>Mick Foley</strong>, a former pro wrestler, is the top-earning athlete on the video platform <strong>Cameo</strong>. </p><p>* <strong>Lionel Messi</strong> is investing in the digital collectible NFT company <strong>Sorare</strong>. </p><p>* <strong>Tom Brady</strong>, <strong>Steph Curry</strong>, and <strong>Shohei Ohtani</strong> were all investors in the crumbling crypto company <strong>FTX</strong>.</p><p>* Minnesota Viking QB, <strong>Kirk Cousins</strong>, has purchased Clearbrook Golf Course in Michigan. </p><p>4:20 - <strong>Name, Image, and Likeness</strong></p><p>* LSU gymnast <strong>Livvy Dunne</strong> had a weird <a target="_blank" href="https://www.nytimes.com/2022/11/08/sports/ncaabasketball/olivia-dunne-haley-jones-endorsements.html">NYT article</a> written about how she is moving college sports backward. </p><p>* <strong>Mike Morse</strong> x Mike Morris NIL deal. </p><p>6:40 - Future of Sports</p><p>* <strong>Anheuser-Busch</strong> is set to purchase a Major League Pickleball team after the PPA and MLP decided to merge their team leagues. </p><p>* <strong>Sony</strong> has acquired <strong>Beyond Sports</strong>, an AI-based data analysis and visualization company that specializes in fan engagement.</p><p>* Web3 sports entertainment company, <strong>Eterlast</strong>, has left stealth mode to announce $4.6M in seed funding. </p><p>* <strong>Meta</strong> is launching XTADIUM, an app for watching sports in virtual reality.</p><p>* <strong>Barstool Sports</strong> streamed its first college basketball tournament, founder Dave Portnoy called some of the games. </p><p>* <strong>3STEP Sports</strong>, a youth sports club and event operator, has acquired North Bay Basketball Academy (<strong>NBBA</strong>).</p><p>Short Passage of The Week:</p><p>Today remember to smile.  </p><p>* Smile because you can.</p><p>* Smile because you are alive.</p><p>* Smile because you are loved.</p><p>* Smile because you are grateful. </p><p>* Smile because you have options. </p><p>* Smile because you are divinely supported.</p><p>* Smile because you can embrace the possibilities of today. </p><p>* Smile because your dreams are designed to become your reality. </p><p><em>Source: Commanding Life</em></p><p>Recommended Media</p><p>Penn State’s NIL collective, Success with Honor, created a cool campaign with player Barney Amor.</p><p>He went undercover, asking fans their thoughts about the punter. </p><p>You’ll enjoy the video:</p><p>Feel Good Story</p><p>In honor of Veterans Day, <strong>RealTruck</strong>, teamed up with pro athletes Travis Kelce, George Kittle, and Dak Prescott to gift deserving veterans and first responders the truck of their dreams. </p><p>They’re releasing it as a 3-part series with a focus on each athlete and a “hero” from their hometown. </p><p>When we talk about athletes in business — this is what we love to see!</p><p><strong>Kelce, Kittle, and Prescott</strong> are also investors and ambassadors for RealTruck. </p><p>Business Jargon</p><p>With more and more digital applications these days, a common metric investors look for are Monthly Active Users (<strong>MAUs</strong>) and Daily Active Users (<strong>DAUs</strong>). </p><p>DAU is the number of unique users who engage with your product in a one-day window. </p><p>MAU is the number of unique users who engage with your product over a 30-day window (usually a rolling 30 days). </p><p>For example, Twitter reportedly has 238 million DAUs — meaning ~238 million people use the app daily. </p><p>Quote</p><p>“Don’t raise your voice, improve your argument” - Desmond Tutu</p><p>Thanks for tuning in today! </p><p>Peace,</p><p>-AP</p><p><strong>You can also find me on:</strong></p><p>Twiter — <a target="_blank" href="https://t