Weekly Roundup: Business of Athletes, Sports, & NIL (November 13-19)

<p><strong>Audio Timeline:</strong></p><p>0:35 - <strong>Feel good stories</strong></p><p>* 6 marathons in 6 days, the nation's only team comprised entirely of deaf and hard of hearing players has made the NCAA tournament, and more. </p><p>3:05 - Business of Athletes</p><p>* <strong>Odell Beckham Jr.</strong> is suing Nike over $20M in damages. </p><p>* <strong>Virgil van Dijk</strong> is the newest investor in the wearable tech company <strong>Whoop</strong>. </p><p>* <strong>Mike Tyson</strong> and <strong>Evander Holyfield</strong> are partnering to sell cannabis treats manufactured under Tyson’s newly formed brand house <strong>Carma Holdings</strong>.</p><p>* <strong>Nike</strong> has signed its first Esport athlete, <strong>Jian “Uzi” Zihao</strong>. </p><p>6:00 - <strong>Name, Image, and Likeness</strong></p><p>* Syracuse booster <strong>Adam Weitsman</strong> plans to offer $1 million annually to one five-star football player and one five-star basketball player.</p><p>* <strong>Athlete Advantage</strong> just launched <strong>The 15 Club</strong>, Kentucky’s new NIL collective.</p><p>* <strong>Wichita State</strong> announces first-ever female-focused NIL athlete collective. </p><p>* Michigan's <strong>Hunter Dickinson</strong> is writing the letter S on his hand during games this season to draw attention to their attempt to advocate for a new business model in college sports.</p><p>09:20 - Future of Sports</p><p>* <strong>Nike</strong> is launching <strong>Swoosh</strong>, a Web 3.0-enabled platform that will allow people to design and own virtual creations.</p><p>* <strong>Pro Volleyball Federation</strong> launched this past week, and the indoor women’s volleyball league will take the court in February 2024.</p><p>* <strong>Sportradar</strong> has launched Sportradar Virtual Stadium, an AI and machine learning social engagement solution for sportsbook operators.</p><p>Interesting Stat</p><p>Lebron James could make over $50 million if Liverpool FC is successfully sold. </p><p>He also owns a stake in the Boston Red Sox, Pittsburgh Penguins, and AC Milan.</p><p>Athletes are building business empires at a scale we’ve never seen before. </p><p>Short Passage of The Week:</p><p>This week I will…</p><p>* Run my own race.</p><p>* Treat people with kindness.</p><p>* Focus on today, not tomorrow.</p><p>* Be intentional with my self-talk.</p><p>* Practice self-discipline as an act of self-love.</p><p><em>By The Daily Coach</em></p><p>Sports Startup of The Week</p><p>I research, talk with, and see so many cool sports startups every day. It only feels right to start shining light on some of the ones I deem as interesting. </p><p>For the 1st edition, I’ll be touching on the European-based HomeFans. </p><p><a target="_blank" href="https://homefans.net/">HomeFans</a> is creating a marketplace for fan-led sports experiences. (think of Airbnb for sports events). </p><p>So for example…</p><p>If you want to go see a soccer game in London, you can book an experience on their platform. </p><p>You get matched up with a host that will show you the ropes and give you an awesome experience you wouldn’t have had otherwise. </p><p>I think it’s an intriguing model that makes attending an event more memorable and allows hosts to earn some extra side money. </p><p>Network effects could certainly kick in. </p><p>Tweet(s)</p><p>The World Cup is kicking off today. </p><p>Here’s a quick snippet of the business behind it: </p><p>Business Jargon</p><p>Return on ad spend (ROAS) is a marketing metric measuring the revenue earned for every dollar spent on advertising. </p><p>For example, if you spend $1,000 on ads, and your revenue is $2,000, you calculate ROAS by dividing $2,000 by $1,000. </p><p>This gives you a ratio of 2:1 or 200%. </p><p>The more effective your campaign, the larger your ROAS and the more revenue you have earned for each advertising dollar spent.</p><p>Quote</p><p>“Compete with yourself and root for everybody else.” — Candice Millard</