Tracy Deforge is building The Player’s Impact, along with being on the board of the National Women’s Soccer League (NWSL) and USA Handball. A decorated sports leader, she has seen sports transform into a massive enterprise.
The Player’s Impact (TPI) is a group comprised of both active and retired professional athletes who come together as a collective to build relationships, get educated, and invest in private companies.
6 years since their inception, they’ve deployed over $17M in capital and had a huge return on their investment in DraftKings.
Chapters:
(01:30) The role of athlete influencers (and how players view it)
(04:40) Creation of The Player’s Impact and its shift over time
(07:50) NIL’s impact on female sports and youth athletics
(14:25) Missteps athletes make in business
(16:25) A shifting agency model in sports
(20:35) What are athletes looking for in investment opportunities?
(24:30) Rise in new sports leagues (and what makes them successful)
(26:40) Importance of athlete investors in sports leagues
(27:50) What kept Tracy in sports her whole career
(29:20) Where are sports headed/trends