The First Ever Weekly Roundup

<p>I hope you’re having a great weekend (and are ready to watch some football). </p><p>With that said I have some good news!</p><p>Thanks to many requests and by popular demand, I have decided to add a weekly roundup to the agenda. </p><p>It’s going to continually mold and take its ultimate shape over the coming weeks. </p><p><strong>Here’s what I envision it including:</strong></p><p>* ten minute podcast covering the major news of the week</p><p>* NIL, sports tech, peak performers, athletes crushing business</p><p>* short reading passage</p><p>* realign, reflect, progress, become a peak performer</p><p>* some quotes/recommendations/insights</p><p>* set yourself up for success in the week ahead</p><p>Like I mentioned before, this will refine itself over time but I see it being a staple that you enjoy reading every week. </p><p>I plan on sending out the roundup on Sunday’s to recap the previous week and provide some inspiration for the week ahead. </p><p>And with that said, I present to you…</p><p>The 1st ever Petcash Post Weekly Roundup</p><p>Timeline for the audio:</p><p>0:00 - Intro</p><p>0:30 - Info on what The Petcash Post roundup will be + who I am</p><p>2:17 - Tom Brady is getting more involved in NIL post-retirement</p><p>3:11 - Former Pro-athlete goes back to college to play a different sports and is now signing NIL deals </p><p>4:40 - The ESPY’s of NIL College Sports</p><p>5:40 - The next Instagram (but for crypto) is spending billions on marketing in the sports world and with the most popular basketball player in the world</p><p>6:37 - Huge NIL news out of South Carolina</p><p>7:00 - The pay-to-play world of NIL collectives and signing HS athletes before they get to college</p><p>8:28 - New NIL data shows athletes aren’t making as much money as people originally thought</p><p>9:58 - The statistics behind Ohio State’s NIL deals (#1 in all categories across the nation) + their new in-house program helping athletes do more deals</p><p>11:34 - Two big NIL partnerships that went down this past week </p><p>12:33 - VR + Facebook + Sports + Dunk Contest </p><p>13:20 - Wrap up and the plan going forward</p><p>Reading Passage</p><p>by Mike Deegan</p><p>A mentor and friend recently posed an interesting question: <strong>What makes elite, elite?</strong> This question can take you in many different directions. Before you read any further, please take a few minutes and consider how you would answer.</p><p>To no one's surprise, I started this exercise considering high performers in sports and business. </p><p>In addition, the other lens I explored was thinking about serial winning organizations like Apple and Alabama football. </p><p>After reflecting on this question for a few days, here’s where I landed. </p><p><strong>1. Genetic or Environmental Advantage</strong></p><p>I believe it’s important to acknowledge that the best of the best usually have a great starting point. </p><p>For an easy example, the average height of an NBA basketball player in 2021 was a little over 6’6. </p><p>The odds are stacked against the person who aspires to play in the NBA who’s under 6-foot. </p><p>The same holds true with those who are elite in medicine or business. My hypothesis is they have a higher capacity to learn and retain than the average person. </p><p>Environmental advantages usually take some unpacking to understand. </p><p>A lot of great coaches grew up with parents who’ve coached. Discussions about leading and x’s and o’s were a part of their daily lives. It’s a built-in advantage. </p><p><strong>2. Obsessed with Improvement</strong></p><p>Once you are in certain spaces, it’s amazing how many people have these genetic or environmental gifts. </p><p>What I’ve observed from the best of the best is they have an insatiable desire to improve. For these rare people, taking an off-day is hard. </p><p>There’s a paranoia that others are getting better while they are not. Even if they aren’t concerned with the competition, the thought of not dis