The Sporting News (TSN) was founded in 1886 as a weekly newspaper. They recently raised $15M to expand into commerce beyond just digital ads. LTV > CPM.
Before TSN, Rich Routman was the President and CRO of Minute Media helping them raise millions of dollars and become a 10-figure company.
The Sporting News acquired a sports betting company earlier this year and plans to continue building on top of their media.
Chapters:
(01:55) Learnings from Minute Media
(05:50) Why he joined The Sporting News
(10:05) Digital media landscape
(14:40) Sports betting and AI’s impact
(20:45) Sports trends to watch