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Episode 140

#140: Nicholas Kelland – CSO, Forever Network

Recently closing out their $4M Series A round, Forever Network (formerly Basketball Forever) is adding more sports and new products and expanding to the United States. Forever Network is a social-first sports media company that started as a basketball social media page in Australia. In 2023, Nicholas Kelland joined Forever Network coming from the agency…

Recently closing out their $4M Series A round, Forever Network (formerly Basketball Forever) is adding more sports and new products and expanding to the United States.

Forever Network is a social-first sports media company that started as a basketball social media page in Australia.

In 2023, Nicholas Kelland joined Forever Network coming from the agency and marketing world.

Chapters:
(01:20) Forever Network origin story
(04:25) Monetization
(07:50) Expanding into US market
(10:00) New product
(15:10) Advantages of internal media
(18:05) Content to acquire customers
(22:20) Trends in sports media

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