Pro League Network’s brands include SlapFIGHT Championship, World Putting League, CarJitsu, and the Pro Carrom Tour. They have an owned audience of over 500K subscribers/followers across their brands and generate millions of impressions each week.
Pro League Network (PLN) makes betable sports entertainment. They own a portfolio of brands and produce short-form, wagering-ready, and accessible live sports content for their partners to monetize (wagering operators, sponsors, media partners, etc).
Mike Salvaris spent most of his professional career in the legal, gaming, and sports betting world.
Chapters:
(01:25) Trends that led to PLN
(08:05) Defining what qualifies as a “sport”
(12:35) Talent scouting process
(14:15) Business model of Pro League Network
(16:10) Characteristics of successful leagues
(19:20) Scaling PLN
(24:00) Trends in sports betting + media