Kickback Soccer Media is a groundbreaking new media company founded by leading voices in American soccer. With the 2026 World Cup approaching, Kickback is on a mission to turn the moment into a movement—capturing casual viewers, creating culture, and redefining what it means to be a soccer fan in the U.S.
Through three distinct platforms—Soccerwise for traditional coverage, Kickback Committee for creator-led content, and First Touch for fan engagement—the company is bridging the gap between insiders and new supporters. With a 3% pledge of gross revenue committed to growing the game through inclusivity and accessibility, Kickback is aiming for long-term impact beyond the final whistle.
Founded by John Parker alongside trusted voices like Tom Bogert, David Gass, and Jordan Angeli, Kickback has also partnered with Bluesky to lead the digital conversation around U.S. soccer. With bold plans and a deep understanding of the sport’s cultural landscape, Kickback Soccer Media is building a soccer media company that speaks to—and with—the American fanbase.
Chapters:
01:23 John Parker’s Soccer Origin Story
04:10 Evolution of Youth Development in Soccer
06:50 Kickback Soccer Media: Vision and Mission
10:12 Strategies for Engaging New Fans15:55 Community-Driven Content Creation
18:44: Investing in Community Initiatives
22:19 Defining American Soccer Culture
25:27 The Global Connection of Soccer28:44 Bold Predictions for U.S. Soccer’s Future