HEIR raised $10.6M from Thrive Capital for their consumer-facing community platform for athletes to connect with fans — as well as other lines of business, including an entertainment studio, AI tech, and consumer products.
Prior to co-founding HEIR alongside Jeffrey Jordan and Daniel George, Jeron Smith was the CMO for Steph Curry’s brand and co-founder of Unanimous Media. He also worked at Nike and the White House.
HEIR recently released their newest AI product PersonaPro.
Chapters:
(01:30) College athlete to sports executive
(06:30) Endorsement to enterprise
(9:00) Creating community
(11:50) PersonaPro
(14:25) Creating fan engagement
(16:45) Web3 is the future
(22:15) Trends to watch in sports