Ishveen Jolly is building OpenSponsorship, a two-sided global marketplace for sports sponsorship. Their platform makes it easy for brands to partner with athletes, teams, and events.
Ishveen Jolly has received numerous awards including Forbes 30 Under 30 and Inc. Top 100 Female Founder.
OpenSponsorship has several notable athlete investors including Serena Williams and Baron Davis.
Chapters:
(00:40) Experience as a female in the sports industry
(02:55) Advice for females looking to start a sports company
(04:00) Male athletes investing in female sports
(07:15) Inside look at collegiate women’s sports + NIL
(10:35) Her experience as a sports agent in India
(12:30) India’s sports ecosystem overview
(14:20) Importance of athlete investors
(17:45) Will the agency model be transformed?
(19:30) Overview of OpenSponsorship + new initiatives
(20:40) Key takeaway’s for scaling and hiring employees
(22:25) Web3’s influence (or lack of it)
(23:40) Sponsorship trends to watch