ShotTracker is redefining how basketball is measured, experienced, and understood. Through a powerful combination of sensors and software, the platform delivers real-time stats on every shot, pass, and possession—helping coaches, players, scouts, and broadcasters make smarter decisions, faster.
From youth gyms to elite programs, ShotTracker is building the future of in-game analytics and competitive intelligence. At the helm is Davyeon Ross, a seasoned tech entrepreneur who’s raised over $40M and led innovations across sports and enterprise software.
With a deep understanding of product development, go-to-market execution, and strategic partnerships, Davyeon’s leadership has brought ShotTracker to the global stage—including deals with Spalding, Nike, and a legendary alliance with Magic Johnson. In this conversation, he shares what it takes to build lasting sports tech, the role of AI in player development, and how he’s thinking about the next frontier beyond basketball.
Chapters:
03:00 – The Evolution of ShotTracker: From Concept to Product Suite
06:05 – Navigating Challenges During the Pandemic
08:52 – The Role of AI in Sports Technology
12:01 – Future Aspirations: Expanding Beyond Basketball
19:14 – Navigating Market Turbulence in Sports
22:31 – Rebranding and Educating the Market
27:49 – Leveraging AI for Player Development
32:57 – The Magic Johnson Connection and Strategic Partnerships</span