SPORTIME Pickleball LLC is transforming the pickleball landscape, combining state-of-the-art facilities with decades of expertise in racket sports. A joint venture between SPORTIME Clubs, the leading operator of racket sports facilities in the Northeast, and Hornig Capital Partners (HCP), the company plans to open more than a dozen dedicated pickleball centers by 2027, starting with its flagship location in Armonk, NY, in 2024.
Daren Hornig, Principal of SPORTIME Pickleball and Managing Partner of HCP, is spearheading this ambitious project. With over 30 years of experience in real estate investment and development, Daren brings a unique perspective on scaling ventures and creating value in emerging markets. His leadership has been critical in turning SPORTIME Pickleball into a dominant player in the fastest-growing sport in the U.S.
Chapters:
(0:34) – Introduction to Pickleball and its Growth
(6:04) – The Business Model of SPORTIME and Pickleball Facilities
(12:03) – Market Positioning and Future Plans
(18:05) – The Competitive Landscape of Pickleball
(23:58) – Future Outlook