#45: Cole Hock & Cody Hock – Founders Up North Management

Cole and Cody Hock are Forbes 30 under 30 co-founders with a background in the music and law industries which fueled their journey to creating Up North Management.

Up North is a diversified entertainment & media company specializing in talent management, brand building, creative content, and original business ventures.

They represent top content creators in the digital space division and incubate and launch creator-led brands in partnership with creators, such as Enjoy Basketball with Kenny Beecham.

Chapters:
(04:10) How they signed their first clients
(06:20) Different social media platforms + daily life of creators
(09:20) Operations of a talent agency
(11:00) Building a creator-led business
(16:30) Business model + where agency space is headed
(20:10) What are brands looking for?
(23:15) Advice for startups/brands looking to use creators
(25:00) Trends to watch in sports media

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