Full Pull Entertainment was founded in 2021 to transform the niche sport of truck and tractor pulling. Co-founded by Chase Richardson, a passionate entrepreneur, the company is reshaping the pulling experience with innovative fan engagement platforms, a cutting-edge content portal, and Real Money Gaming initiatives.
Through partnerships with leading organizations in the pulling space, Full Pull is on a mission to bring this motorsport—rooted in rural American culture for over 75 years—to new, mainstream audiences.
Chase’s journey is a testament to blending entrepreneurial vision with a deep appreciation for niche sports. From the adrenaline-filled roar of engines to the cheers of loyal fans, truck and tractor pulling offers a unique experience. Under Chase’s leadership, Full Pull is revolutionizing the sport with new ways for fans to connect, interact, and engage.
In this episode, Chase shares insights on his path to becoming a sports entrepreneur, the challenges of building a platform in a niche space, and how Full Pull is positioning the sport for long-term growth. Whether you’re a motorsport enthusiast or a budding entrepreneur, this conversation will inspire you to think differently about sports and fan engagement.
Chapters:
(01:00) – Chase’s Journey: From Basketball Player to Co-Founder of Full Pull Entertainment
(03:41) – Understanding Truck and Tractor Pulling: A Sport Rooted in Rural America
(06:15) – Building Full Pull: The Media and Gaming Landscape for Pulling
(08:38) – Developing a Streaming Platform and Engaging New Fans
(12:03) – Legalized Gambling and Its Impact on Niche Sports
(17:46) – The Future of Pulling: Expansion Strategies and Fan Engagement