#11: Brian Fagan – Founder Oncoor Sports

Brian Fagan is the founder of Oncoor Sports, a marketing agency for athletes, collectives, and brands. In 2021, it was acquired by a Utah-based group to help integrate NIL.

Oncoor currently has over 100 athletes, 50 brands, and 42 universities in its portfolio.

Brian Fagan also serves as the Head of Sales at the Playbook app, a creator platform for athletes, coaches, and fitness influencers.

Chapters:

(00:00) Introduction
(02:45) State of the creator economy
(06:05) Oncoor Sports and the Playbook App
(08:30) Advice for founders, entrepreneurs, and salesmen
(10:40) Explanation of NIL collectives
(18:20) Mental health and athletes
(20:40) Power of the BYU community
(23:15) Taysom Hill as a football player and businessman
(25:05) Rise of athlete entrepreneurs
(28:00) Operating model in college sports
(30:10) Where sports are headed

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