In July 2023, Better Collective acquired Playmaker HQ for up to $54M with $15M upfront.
Playmaker is a sports media platform, content machine, and emerging talent agency.
Brandon Harris is a long-time entrepreneur who has spent over a decade building in sports.
Chapters:
(01:20) Entrepreneurial path
(03:45) Overview of Playmaker
(05:20) Scaling to 70 employees
(08:00) Business lessons learned
(12:00) Better Collective acquisition
(17:00) Future plans post-buy
(19:00) Sports media trends to watch
(21:50) Advice for creating content