With over 60+ employees globally, the Aura platform is transforming traditional linear content experiences into an engaging, interactive, and immersive hyper-contextual environment by aggregating content, data, financial engagement, and communities.
Before Aura, Antony Arena served as the Chief Executive at Unbound, a group of digital and communications businesses specializing in AI, VR, and AR.
Aura is headquartered in Australia, with an office in London and soon one in New York City.
Chapters:
(01:45) Antony’s background
(04:30) Aura overview
(08:15) Why building in sports first
(10:50) Challenges for media/sports
(14:15) Scaling offices globally
(18:15) Verticals beyond sports
(19:30) Hiring & finding the right talent
(22:30) Learnings from agency business
(24:40) Keeping an eye on AI