Unrivaled, led by President Alex and co-founded with WNBA stars Breanna Stewart and Napheesa Collier, launches in Miami in January 2025. The league will showcase 30 top women athletes in an exciting 3v3 format, aiming to captivate basketball fans worldwide.
Alex also co-founded Through The Lens with Carmelo Anthony, a platform empowering athletes to build personal brands while retaining ownership. His work has supported athletes like Kyrie Irving and Candace Parker in expanding their influence.
With over nine years of experience coaching NBA and WNBA players and working directly with Kobe Bryant, Alex brings a passionate, mission-driven approach to advancing women’s sports.
Chapters:
(02:56) – The Vision Behind Unrivaled Basketball
(06:12) – The Impact of International Opportunities on Women’s Basketball
(09:01) – The State of Women’s Basketball and Future Prospects
(11:56) – Building Storylines and Character Development in Sports
(14:55) – Challenges and Insights on Building a New League
(17:59) – Innovative Approaches and Market Trends in Women’s Sports