#9: Paul Anton – CEO, Co-Founder Huupe

Paul Anton is building Huupe, the world’s first smart basketball hoop. It is the merging of technology, gaming, and sports training.

Prior to Huupe, Anton built two companies (1 of which was acquired). Huupe recently raised $5M including investments from several NBA players such as Trevor Booker and Thaddeus Young.

Chapters:

(00:00) Introduction
(02:17) Paul Anton’s entrepreneur journey
(03:50) Why a smart basketball hoop?
(06:10) $3B basketball backboard market
(08:25) Creating a buzz with $0 in marketing
(11:05) China’s growing suburbs and basketball market
(13:58) Getting investors (including NBA players)
(15:30) Future of basketball tech
(17:10) What it takes to make a smart basketball hoop
(18:50) AI x sports
(21:10) Recruiting + NIL using Huupe