Benjamin Grubbs, Managing Partner at Creator Capital - Community is the Future of Sports Business

<p>Benjamin Grubbs is a media executive, investor, and operator focused on the intersection of the creator economy, digital media, sports, and consumer brands. As Managing Partner at Creator Capital, Ben works with founders, creators, and emerging companies shaping the future of content, commerce, and community-driven businesses.</p><p>Over the past two decades, Ben has held leadership roles across some of the world’s most influential media and technology companies, including YouTube, Google, Turner Broadcasting, Yahoo, and eBay. During his time at YouTube, Ben helped drive global creator partnerships and platform growth across international markets, witnessing firsthand the evolution of creators from hobbyists into scalable media businesses and global brands.</p><p>Throughout his career, Ben has worked across North America and Asia, helping scale media, commerce, and platform businesses globally while studying how communities form around content, creators, and fandom. His perspective on the future of sports media, social commerce, AI, and creator-driven businesses has made him a sought-after advisor, speaker, and investor across sports, technology, and entertainment.</p><p>Ben shares insights on the rise of the creator economy, the evolution of YouTube and digital media, the growth of creator-led sports brands like Good Good Golf, and how platforms such as TikTok, Roblox, Whatnot, and YouTube are reshaping fan engagement and commerce. </p><p><strong>Podcast Chapters: </strong></p><p>02:50 Ben Grubb&#39;s Journey in Media and Sports</p><p>05:18 The Rise of the Creator Economy</p><p>08:11 The Evolution of Sports Content on YouTube</p><p>10:47 Good Good Golf: A Case Study in Creator-Led Brands</p><p>13:21 Investment Insights in the Creator Economy</p><p>16:20 The Future of Sports Media and Community Engagement</p><p>19:11 Leveraging New Platforms for Sports Engagement</p><p>21:40 AI&#39;s Role in Content Creation and Community Management</p><p>27:35 Engagement Trends and Brand Strategy</p><p>29:20 Staying Sharp as an Investor</p><p>30:31 Learning from the Next Generation</p><p>31:48 Advice for Non-Traditional Creators</p><p><br></p>