Jack Pfeiffer and Cole Rubin, FanFeed - How FanFeed Is Turning Data Into Personalized Live Experiences

<p>Jack Pfeiffer and Cole Rubin are the co-founders of FanFeed and are redefining how teams, leagues, and artists understand and engage their audiences.</p><p>Jack and Cole break down the fundamental shift from ticket buyers to verified attendees, and why owning first-party fan data is becoming one of the most valuable assets in sports and live entertainment. They share how FanFeed leverages camera roll data and AI to build a more authentic picture of fandom, unlocking hyper-personalized experiences, smarter ticketing, and more effective sponsorship strategies.</p><p>The conversation dives into the future of ticketing, where AI-powered recommendations replace endless browsing, and fans receive curated offers based on their behavior, preferences, and history. They also explore how emerging leagues, colleges, and smaller teams can use these tools to compete with larger organizations by building deeper, one-to-one relationships with their fans.</p><p>From NIL-driven opportunities in college sports to the evolution of sponsorship sales, and the blending of digital and physical fan experiences, this episode highlights how data, personalization, and technology are reshaping the entire live event ecosystem.</p><p>Podcast Chapters:</p><p>00:00 Introduction to FanFeed and Its Founders</p><p>06:21 Understanding FanFeed&#39;s Core Products</p><p>11:00 The Shift from Ticket Buying to Verified Attendance</p><p>17:31 The Impact of Verified Attendance on Brands and Sponsorships</p><p>24:46 Emerging Markets and Custom Solutions in Live Events</p><p>30:26 The Future of Fandom: Blending Digital and Physical Experiences</p><p><br></p>