#240: LaVelle Juan, CEO & Co-Founder, Brag House

Brag House is reshaping the college gaming landscape by blending community, culture, and casual esports into one inclusive platform. Focused on the Gen Z experience, the platform empowers casual gamers to connect, compete, and grow, while giving brands an authentic way to engage a generation that values voice, identity, and experience over hype.

LaVelle Juan, CEO and Co-Founder, brings a rare mix of athlete-driven grit and entrepreneurial innovation to Brag House’s mission. In this episode, he shares the company’s community-first approach, how language and identity drive connection, and why gaming is one of the most powerful tools to understand—and engage—the next generation.

Chapters:
01:11 – LaVelle’s Journey: From Athlete to Entrepreneur
04:41 – Building Brag House: The Intersection of Sports and Gaming
07:18 – Community-First Approach: Authentic Engagement with Gen Z
11:21 – Innovative Activation Strategies for User Acquisition
13:29 – The Power of Language and Community Identity
17:15 – Monetizing Community: Balancing Authenticity and Revenue
22:09 – Understanding Gen Z: Behavioral Insights and Market Trends
26:22 – Future Vision: Expanding Brag House’s Impact
30:50 – Advice for Entrepreneurs: Lessons from the Journey