#124: James Giglio – CEO, Founder MVP Interactive

We dive deep into fan engagement, creating immersive experiences, MVP Interactive, and James Giglio’s new book Beyond the Jumbotron.

MVP Interactive is a creative technology company that designs and produces immersive consumer experiences for the world’s largest brands.

Chapters:
(02:45) MVP Interactive background
(07:15) Defining a “fan”
(11:05) Future of fan engagement
(15:05) Immersive tech examples
(21:30) Leveraging brand equity
(25:10) Insights on building in sports
(27:50) Changing marketing trends