Futsal is one of the fastest-growing sports in the world, and Senda Athletics is at the forefront of it.
Senda Athletics is a head-to-toe soccer product line, including footwear, Fair Trade Certified balls, and custom team uniforms, focused on the rapidly growing 5-a-side and indoor soccer market.
The initial 5-a-side market is an estimated $5B with the opportunity to expand into the $14B broader soccer market. Popular soccer stars like Lionel Messi have been known to enjoy futsal.
Chapters:
(01:30) Senda Athletics overview
(04:15) Argentina & World Cup
(06:15) Engaging athletes as owners
(08:30) From 1 product to many
(12:30) Becoming Fair Trade Certified
(14:40) Distribution channels
(20:10) Soccer 3.0
(24:10) Trends to watch