CSMG helps their collegiate partners understand & maximize marketplace value for media rights and sponsorships and provides managed solutions for NIL and group licensing for agencies, brands, institutions, and student-athletes.
They also run esportsU and host May Madness which is the collegiate video game equivalent of NCAA March Madness.
Michael Schreck co-founded CSMG in 2014 and is also an adjunct professor at Manhattanville College.
Chapters:
(01:40) Thoughts on NIL Valuation numbers
(03:40) Shift to the team and collective brand deals
(05:20) Overview of CSMG
(08:30) Esports in the college landscape
(16:30) Conference realignment
(21:00) Separation in college conferences
(25:00) Opportunities in the college space
(29:40) Monetizing women’s sports better
(31:35) Thoughts on the future of AI