OneTeam Partners aligns with world-class player’s associations and helps athletes maximize their name, image, and likeness rights by focusing on four key areas: group licensing, athlete marketing, content, and venture investing.
RedBird Partners sold 40% of their stake in OneTeam Partners at a $1.9B valuation in 2022.
Malaika Underwood was previously a VP at the Brandr Group and IMG. She is also a member of the USA women’s baseball team.
Chapters:
(02:00) Malaika’s athletic background
(04:45) OneTeam’s initiatives in NIL
(10:10) Challenges of group licensing in college sports
(13:20) Overview of OneTeam Partners
(15:30) Setting up a player’s association in college
(19:50) New innovations OneTeam is looking at
(24:40) Growth of women’s sports