#37: Malaika Underwood – Interim CEO OneTeam Partners

OneTeam Partners aligns with world-class player’s associations and helps athletes maximize their name, image, and likeness rights by focusing on four key areas: group licensing, athlete marketing, content, and venture investing.

RedBird Partners sold 40% of their stake in OneTeam Partners at a $1.9B valuation in 2022.

Malaika Underwood was previously a VP at the Brandr Group and IMG. She is also a member of the USA women’s baseball team.

Chapters:
(02:00) Malaika’s athletic background
(04:45) OneTeam’s initiatives in NIL
(10:10) Challenges of group licensing in college sports
(13:20) Overview of OneTeam Partners
(15:30) Setting up a player’s association in college
(19:50) New innovations OneTeam is looking at
(24:40) Growth of women’s sports

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