Frank Michael Smith tells his story of how he has built an audience of more than 3 million followers/subscribers and billions of views around sports and pop culture content.
Frank Michael Smith runs his multiple business endeavors through JUICE Productions, which includes a creative agency, sponsorships, betting games, and more.
A fascinating conversation on the state of social media, how to grow an audience, and the rise of creators to entrepreneurs.
Chapters:
(03:00) Backstory to sports content
(08:00) Starting TikTok in 2020
(10:00) Scaling from 1-person to a team
(16:45) State of social media platforms
(22:45) Frank’s ultimate vision
(25:20) Art & science of content creation
(28:30) Two pieces of advice