The Program is a business focused on restoring New York City basketball at the youth and grassroots level.
This includes a focus on media, merchandise, camps, activations, and an eventual state-of-the-art facility that will open in the fall of 2024 to host its academy and membership training programs.
Griffin Taylor and Jared Effron grew up playing basketball together before building The Program.
Chapters:
(02:00) Backstory
(05:30) Decline of NYC basketball
(09:05) Prep school hoops
(11:45) The Program overview
(15:15) Business model
(19:10) Real estate
(23:40) Rise of women’s basketball