With ownership in 3 pro teams, including Premier League club Ipswich Town FC, Brett Johnson has made a name for himself as one of the best investors in sports (particularly soccer).
Ten years ago, Benevolent Capital was formed by Brett Johnson and his twin brother Grant Johnson to invest in sports assets.
Some of Brett Johnson’s other investments include Profluence Capital Fund I, Athletic Brewing, Terracycle, Oura, Getaway, and Carbon 6.
Chapters:
(01:20) Ipswich Town FC promotion to EPL
(02:55) Investing in sports journey
(05:20) Promotion & relegation in U.S.
(08:00) Sports investing as asset class
(13:30) Getting outside investors excited
(16:50) Multi-club ownership & USL
(20:10) Brett’s typical day
(21:50) Rhode Island FC
(25:00) Next 10 years in sports