Name, image, and likeness went live in July of 2021.
It was clear from the start that women’s athletes have a huge edge thanks to their large social media followings.
9 Female Athletes Dominating Name, Image, and Likeness
1. Livvy Dunne, LSU gymnastics
With over 6 million followers on TikTok and Instagram, she is the most followed student-athlete on social media.
Notable Deals:
– American Eagle
– Vuori Clothing
– EA Sports
– Real Plant Fuel
2. Jada Williams, UCLA commit
She is only 16 years old and has already signed a multi-year deal with Spalding, a basketball equipment + sportswear company.
Awesome to see that NIL has reached high school sports.
3. Cavinder Twins, Fresno State WBB
This basketball duo seems to be signing a new NIL deal every week.
Notable Deals:
– BoostMobile
– PSD Underwear
– SixStarPro
– HBO
– Champs Sports
4. Azzi Fudd and Jaiden Fields
This duo became Chipotle’s first-ever college athlete ambassadors.
5. Aliyah Boston, USC WBB
She signed a deal with Bojangles a regional fast-food chicken chain.
With a significant social media following and basketball credentials she is likely to attract other NIL opportunities in the future.
6. Lexi Sun, Nebraska Volleyball
Signed 2 of the most unique NIL deals:
– jewelry collection with Borsheims
– designed sweatshirt with Ren Athletics
Both projects sold out in a few days.
7. Paige Bueckers, UConn WBB
She has signed major deals with:
– Stockx
– Gatorade
Expect to see more big-time sponsorships as her season progresses.
8. Hailey Van Lith, UL WBB
Large social media following + lots of basketball awards = very marketable.
Most notable NIL deal:
icy hot x shaq foundation
9. Kaila Novak, UCLA Soccer
Notable Sponsors:
– Knixwear
– Drinkhuzzah
– Thirdlove
– Grubhub
Putting in the work on the pitch and in the digital world.
Congrats to all of these ladies on being talented athletes and entrepreneurs.
