The price of a Super Bowl ticket has increased 72400% since 1967.
The $1B business of the Super Bowl
For nearly half a century, the NFL has hosted a “Super Bowl” featuring the two best teams.
Super Bowl I Business
SBI was played in 1967 between the Kansas City Chiefs and Green Bay Packers.
Player Salary: $25,000 Coach Salary: $36,000 SB Bonus: $15,000 Avg. Ticket Price: $12 Attendance: 61,000 Cost of SB ad: $42,000 Inflation: 3.09% Gas: $0.32
The Packers won 35-10.
Modern Super Bowl Business
Sunday’s matchup between the LA Rams and Cincinnati Bengals will be the 56th SB.
Economic Boosts From Super Bowl
The Super Bowl is projected to bring between $234M-$477M to LA.
Major beneficiaries: • hotels • restaurants • airports • bars
It will also create $22M in tax revenue along with 3000 new jobs.
Commercial Money
In 1967, SBI was aired by both CBS and NBC – which meaned double the ads.
In 2021, in-game ads generated $434.5 million and is anticipated to rise again.
The halftime show in 1967 had marching bands, in 2022 we get hip-hop artists.
Athletes Taxed in California
Every player on the winning team will receive a $150,000 bonus (sort of).
If the Bengals win, then high income players would owe $48,000 in taxes to the state of California based on their 50% rate.
Gambling Numbers Behind the Super Bowl
Over $7.1B is expected to be wagered for this year’s Super Bowl.
The insane part?
That equates to $21.40 per US citizen.
NFL = Big Business
$60M+ on tickets for the SB $3B from networks for airing rights $1.5B from partnerships $100 of millions from merchandise
The NFL makes billions of dollars.
The Super Bowl is expected to generate $17B+ in spending nationwide.
An average fan will spend $88 on food, decorations, and gear to watch the game.
9% of fans will buy a new TV and 6% will buy new furniture.
