Web3 Golf Startup Play Today Launches with $1.2M Investment

Clive Mayhew, a tech entrepreneur and investor, has invested $1.2 million to create Play Today, a web3 golf company.

The platform will allow 70 million players to connect, score, and experience their favorite game online.

Play Today has created a digital wallet for consumers that is integrated into a scoring app, an NFT Marketplace, and a Golf MetaVerse.

This is the world’s first application of web3 technology, connecting the physical game with digital wallets and an immersive online experience.

Play Today’s digital wallet provides many benefits to members, including access to the Play Today global online community and premium features that are only possible through innovative blockchain-based technology.

Clive Mayhew, CEO of Play Today, said: “Watching the web3 sector develop reminds me of my days at Netscape when we were pioneering the first iteration of the internet. There appears to be a misconception that web3 is all about digital currencies and speculation. Still, we are actually seeing meaningful innovation and value creation that will fundamentally change so many aspects of our digital lives.

“The next iteration of the internet will transform passive audiences into pro-active participants and consumers into collaborators. We believe Play Today will be at the forefront of this transformation.

“Golf is my passion, so it makes sense that my first foray into web3 involves transforming the digital golf experience using this technology.

“The pandemic provided an impetus for the adoption of apps and digitization, as golf experienced record-breaking growth. Seasoned golfers were playing more rounds than ever before, and there was an incredible influx of new players.

“With so many of these new players from diverse backgrounds across multiple generations, and in a time of social isolation, we saw a greater need for community and connection. Yet the digital golf experience remained all about the individual and how they might improve their personal score.

“This is why we leveraged web3 golf technology to build products that have community, competition, and connection at the heart of the digital golf experience. It transcends geographical boundaries and creates unrivaled experiences for players, clubs, and associations.”

Golf has seen a massive influx in futuristic technology and web3 applications are starting to enter the space.

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