Serena Williams will be the first female athlete billionaire.
$94M in tennis money and several big time moves off the court.
Serena got paid well throughout her career.
She earned $94,518,971 from tennis:
• 855–152 singles record
• 37 Grand Slam Titles
• 4 Olympic Gold Medals
Serena is the highest paid female athlete of all-time.
Serena Williams Endorsements
Serena makes over $15M/year from endorsements.
They include:
• IBM
• Intel
• Nike
• Pepsi
• Wilson
• Gatorade
• Chase Bank
• Upper Deck
• Beats by Dre
• Delta Air Lines
• Audemars Piguet
Serena Williams’s 5 best investments
She currently has a net worth of $225M
5) UFC
Serena invested in the UFC back in 2016.
It has climbed from a $5B valuation to over $10B in 2022.
4) Tonal
Serena invested in Tonal’s 2019 Series C $45M round.
Other athletes that joined her:
• Lebron James
• Steph Curry
• Mike Tyson
• Drew Brees
• Paul George
Today, Tonal is valued at over $1.6B.
3) Andela
In 2019, Serena invested in Andela’s Series D funding.
Andela cultivates IT talent and is one of Africa’s largest startups.
At the time it was valued at $700M, today it’s worth over $1.5 billion and will IPO soon.
2) Olly
Serena was the lead investor in Olly’s 2014 $6 million funding round.
The vitamin and supplement company was acquired by Unilever in 2019.
Solid 7x investment.
1) Miami Dolphins
Serena Williams acquired a minority stake in the Miami Dolphins with her sister in 2009.
2009: $1 billion
2015: $1.80 billion
2021: $3.42 billon
She still owns her equity stake today.
How did Serena make all of these investments while still playing?
Through her fund Serena Ventures.
Some notable figures:
• Recently raised $111M
• $33B market cap
• 53% women founders
• 60% diverse founders
The SV team has invested in 50+ startup companies since 2014.
Serena Williams Startup Investments
• Liquid IV
• Mercury
• Poshmark
• Clubhouse
• Chatdesk
• Daily Harvest
• Alchemy 43
• CoinTracker
• Masterclass
• Impossible Foods
• OpenSponsorship
Serena Williams Philanthropy
1. Started the Serena Williams Fund
2. Donated thousands to 13 different charities
3. Raised $65,000 for Kaikoura earthquake recovery
4. UNICEF Goodwill Ambassador
5. Helped build schools for children in Africa and the Caribbean
Serena Williams is on mission to change the world and she loves investing in startup companies.
