Acquired by 3STEP Sports, West Coast Elite is the largest basketball event operator on the West Coast with more than 100 events in 11 states.
West Coast Elite is the premier grassroots basketball program and is a member of the Under Armour Association, WCE teams play a national schedule.
Ryan Silver is the founder and CEO who previously ran a nightclub before creating West Coast Elite and Silver Waves Media.
Chapters:
(01:40) Starting youth sports club
(06:25) 3STEP acquisition
(08:25) West Coast Elite success
(09:30) Misconceptions of AAU
(11:45) Business model
(17:00) Shift in parents
(20:45) Men’s vs women’s AAU
(24:35) Trends to watch