Maxx MGMT, founded in 2018, is a boutique agency disrupting the athlete representation industry by offering tailored, off-the-field management services. From endorsements and marketing to lifestyle and business opportunities, Maxx MGMT connects its clients with global brands while helping them explore equity deals, real estate, and diversified partnerships. The agency’s mission is to provide 24/7 representation with a personable approach, empowering athletes to reach their full potential beyond the game.
Maxx Lepselter, the founder and president of Maxx MGMT, created the agency to address the shortcomings of traditional representation. Inspired by his father’s legacy and his deep understanding of the sports and entertainment industries, Maxx has built a reputation for integrity, innovation, and excellence. His focus on personalized client relationships and his ability to navigate the evolving sports marketing landscape have positioned Maxx MGMT as a trusted name in the industry.
In this episode, Maxx dives into his entrepreneurial journey, the rise of equity opportunities for athletes, and the trends shaping brand collaborations. He shares how Maxx MGMT has remained boutique while managing high-profile clients and global partnerships. Tune in for insights into the agency’s approach and advice for aspiring agents aiming to make a difference in sports management.
Chapters:
(02:42) – The Founding of Maxx MGMT
(05:25) – Navigating the Changing Sports Landscape
(08:33) – Trends in Athlete Marketing and Brand Collaborations
(11:10) – The Rise of Equity Opportunities for Athletes
(14:10) – Developing Talent in a New Era
(16:49) – Building Relationships in the Brand Ecosystem
(19:33) – The Future of Maxx MGMT and Advice for Aspiring Agents