LunchTable, formerly known as Inphlu, has secured $2.4 million in seed funding, led by JumpStart Ventures. Additional investors include Cintrifuse Capital, Black Tech Nation Ventures, South Loop Ventures, Ohio Gateway Tech Fund, Kobol Fund, and various angel investors.
With this funding, the company has rebranded itself as LunchTable, underscoring its mission to enhance the connection between sports fans and their favorite teams, turning casual followers into enthusiastic social media advocates.
“LunchTable signifies community and shared enthusiasm, capturing the spirit of fans coming together to discuss and celebrate their favorite sports,” said Joshua Reid, Founder of LunchTable. “Our new branding reflects our goal of creating a lively online environment where fans can engage, connect, and support their teams and brands.”
The newly acquired capital will be used to expand the sales and marketing teams, improve the platform, and develop a strong customer support system. After successful pilot programs with the Cincinnati Reds, FC Cincinnati, the University of Toledo, and the University of Cincinnati, LunchTable is set for significant growth and aims to launch commercially within the next six months.
“LunchTable creates a beneficial scenario for sports teams, fans, and commercial brands by extending engagement beyond game day,” stated Hardik Desai, Managing Partner at JumpStart Ventures. “We are thrilled to support Josh and his team in bridging the gap between the stadium and the digital realm, enhancing the fan experience.”
By leveraging gamification, exclusive content, and interactive features, LunchTable offers brands a dynamic platform to reach highly engaged audiences. Key benefits include:
- Targeted Exposure for Sponsors: Brands can sponsor exclusive content, reaching targeted fan bases.
- Authentic Fan Advocacy: LunchTable turns fans into brand ambassadors, promoting products they are passionate about in the context of their team loyalty.
- Valuable Data Insights: The platform provides teams with crucial data on fan demographics, engagement levels, and preferences, enabling tailored messaging and promotions for maximum impact.
