Cincinnati Sports Tech Firm Secures $2.4M and Partners with Reds

Joshua Reid, a Cincinnati-based founder, believes in the power of timing. His latest venture, a pivot from a startup he launched four years ago, is making significant waves in the sports industry. The company has secured pilot programs with two of Cincinnati’s professional sports teams and received substantial backing from Ohio investors during a pivotal stage.

Cincinnati Sports Tech Firm Secures $2.4M and Partners with RedsLunchTable, aiming to transform fan engagement, recently raised $2.4 million in seed funding. The funding round was led by Cleveland’s JumpStart Ventures, with contributions from Cincinnati’s Cintrifuse Capital, Pittsburgh’s Black Tech Nation Ventures, Houston-based South Loop Ventures, Ohio Gateway Tech Fund, San Francisco’s Kobol Fund, and various angel investors.

This startup is the newest initiative by Reid, a serial entrepreneur, and a rebranding of his former company, Inphlu, which focused on turning employees into brand ambassadors for companies.

LunchTable operates on a similar concept but is tailored for sports, acting as a bridge between teams and their fans. It is the first platform dedicated to fan activation and engagement, aiming to convert passive spectators into enthusiastic brand ambassadors. The platform is currently being piloted by the Cincinnati Reds and FC Cincinnati, with a commercial launch planned in the near future.

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