Business

Aspire TV

Magic founded Aspire TV, a family-friendly network that highlights the positive achievements of the African-American community.

Los Angeles Sports Ownership

Magic has had a lot of involvement with ownership of LA sports franchises.

He sold his stake in the Lakers, but is a part-owner of the LA Dodgers and LA football club.

 

Magic Johnson Enterprises

Magic created the investment company with the goal to provide products and services that focus primarily on diverse, underserved urban communities.

Investments

  • Burger King – fast food burger chain

  • EquiTrust – life insurance

  • SimWin Sports – digital sports league

  • Starbucks – coffee and breakfast chain

Endorsements

  • 24 Hour Fitness

  • AMC Theaters

  • Starbucks

  • T.G.I Friday’s

Charity

Magic Johnson Foundation

Magic’s foundation works to develop programs and support community-based organizations that address the needs of ethnically diverse and urban communities.

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