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Business
The Player’s Tribune
The Player’s Tribune is a media site showcasing athlete stories.
Jeter founded it in 2014. It was later acquired by Minute Media for $15M.
Greatness Wins
Derek Jeter started Greatness Wins, a premium athleisure brand that not only fits the athletes of today but also the younger athletes.
Arena Club
Jeter founded Arena Club, a sports card collecting platform, alongside Brian Lee.
The company provides a bridge between the physical and digital worlds of sports collecting.
Miami Marlins
Jeter bought a 4% stake in the Miami Marlins and became CEO in 2017.
He retired in 2021 and sold his equity stake for a $20M gain.
Investments
Blue Jeans Network – cloud based video (acquired by Verizon)
Meati Foods – mushroom meat
Team Whistle – media company (acquired by Eleven Sports)
WePlay – youth sports platform (acquired by TeamSnap)
Endorsements
Avon
Gatorade
Jeep
Movado
Nike
Rawlings
Steiner Sports
24 Hour Fitness
Charity
Turn 2 Foundation
Derek Jeter raises millions every year for his foundation that supports healthy lifestyles for the youth.
He and his wife Hannah currently run the operation.
