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Home / 2024 / May / 08

Day: May 8, 2024

Sports IP is Changing: The Rise of Phygital Products
Briefings | Technology | Trends

Sports IP is Changing: The Rise of Phygital Products

ByAndrew Petcash May 8, 2024August 14, 2024 Reading Time: 6 minutes

Four years ago, sports properties were trying to figure out barcodes. Three years ago, sports properties were trying…

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